Sunday, July 30, 2017

Trump is the name, FAILURE is the game

Donald Trump's Business Failures

Trump Airlines

In 1988, Trump bought Eastern Air Shuttle, an airline service that ran hourly flights between Boston, NYC and DC for 27 years prior, for $365 million. He turned the airline, once a no frills operation, into a luxury experience, adding maple-wood veneer to the floor and gold-colored bathroom fixtures. The company never turned a profit and the high debt forced him to default on his loans. Ownership of the company was turned over to creditors. It ceased to exist in 1992.

Trump Vodka

Trump unveiled his own vodka line in 2006 paired with the characteristic slogan “Success Distilled.” Advertising for the product claimed that the vodka would “demand the same respect and inspire the same awe as the international legacy and brand of Donald Trump himself.” Trump had high hopes for his liquor brand, predicting that the T&T (Trump and Tonic) would become the most ordered drink in the country.

It wasn’t. The company folded in 2011, lacking sales.

Trump Casinos

Trump Entertainment Resorts, which is composed of three Trump-owned casinos, all in Atlantic City, filed for bankruptcy for the fourth time in 2014.

Trump distanced himself from the company, saying that besides the company having his name, he has “nothing to do with it.” He still owned 28% of its stock.

Trump: The Game

Trump launched a board game in 1989, which flopped due to lack of interest.

He tried again at game making 2005, when he launched an updated version tied to The Apprentice. It was also flopped.

Trump Magazine

Trump launched an eponymous magazine in 2007 that was described as “[reflecting] the passions of its affluent readership by tapping into a rich cultural tapestry.” A year and a half after the launch, the magazine flopped.

Trump Steaks

Donald Trump was featured on the June 2007 cover of the Sharper Image catalogue hunched over a platter of meat to kick off his line of premium steaks that he dubbed the “world’s greatest.” The company flopped. Maybe it had something to do with the Trump Steakhouse in Las Vegas being closed down in 2012 for 51 health code violations.

Trump launched a luxury travel search engine in 2006, only to shut it down a year later after it too flopped.

Trump University

In 2005, Trump opened the non-accredited, for-profit Trump University. In 2010, students sued the university “offering classes that amounted to ‘infomercials.’” Following the suit, the “university” changed its name to “The Trump Entrepreneur Initiative,” before ending operations one year later. In 2013, the New York Attorney General sued Trump and the “university” for $40 million for allegedly defrauding students. Trump settled for $25 million.

Trump Mortgage

In 2006, Trump launched a mortgage company. The Donald had high hopes for the company, asking CNBC, “Who knows more about financing than me?” Trump Mortgage shut down within a year and a half.

Based on his track record, 1/3 of his time is up. Elapsed time of a year and a half and Trump is OUT of the presidency!

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