Everyone - almost - is born awake (budh). Then, over the next six or seven years, they are lulled off to slumber the sleep of culture, religion, superstition, fear, and violence.
Buddhism is a rejection of violence and fear. For many, it also becomes the rejection of superstition and religion. Culture is something that is resilient to change.
"To awaken is to:
learn the art of living
master the mind and bring it back to... the present moment
to unite mind, body and reality.
To awaken is to:
bring the reality of the present moment to life
become aware of the present moment
live the present moment." source