The loser is losing (more).

Trump's disapproval ratings have reached record highs as the president refuses to back down from his border wall funding demands, sparking the longest government shutdown in US history.

A new CBS News poll released on Wednesday shows Trump and the GOP leadership are losing support over the president’s wall, with 71 per cent of voters saying they do not believe the issue is worth keeping the federal government closed.

Meanwhile, Trump’s disapproval rating has reached 59 per cent — one per cent higher than his previous record. It indicatee the president’s declining support is over the border wall.

Over the course of his presidency, Trump has demonstrated a single-minded focus on his base, a group that, at this moment, makes up 29 percent of the country.

Trump is responding to conservative media. In December, Trump originally changed his mind on picking a fight over the wall after hearing negative feedback from conservative commentators.

Now, his preferred FAUX Snews is consistently reporting that his fight is going well.

Pew and other pollsters say it isn’t. But it’s safe to assume that Trump spends less time considering national polls than he does watching FAUX Snews.